In support of the launch of the new Boardman Performance range of bikes Guardian Labs created films that contrasted informative insights into performance improvement against the backdrop of the inspirational, breathtaking imagery of cycling.
Using a promo style, high speed cameras, precision lenses, and cinema grade sensors to capture the essence at the heart of cycling. That feeling of liberation of the open road and the painful pursuit of glory. It's combining the sense of freedom of an early cycle in a winter's sunrise with invaluable tips to help you achieve that illusive KOM on a particularly gruelling Strava segment.
© ivorsims.co.uk - 2017