Future Families

Sainsbury’s Bank and Guardian Labs collaborated to create “Future Families,” an interactive campaign that educates families about what their lives may be like in thirty years. Users can time-travel and get financial tips depending on the decade.

Users click on an arrow to fast forward from 2015 all the way to 2045, stopping at each decade to learn about different points in the future in more detail.

Fast forward to 2025, for example, and users can read predictions about everything from renewable energy to wearable tech. They can click on a colourful animation of a small city to draw up hot spots, clickable nuggets of information that pop up on screen.